Marketing & Communications

Our Purpose

Signal’s Marketing Team is all about helping the company grow and make an even bigger impact. We use smart, creative, and data-driven strategies to strengthen the brand, boost visibility, and make sure everything we do supports the company’s overall goals.

Our Role

We’re here to support our network every step of the way, providing the tools and know-how to get the most out of platforms like HubSpot, SOCi, and more. With a mix of innovative tech, fresh ideas, and thoughtful insights, we create campaigns that deliver real results while keeping Signal at the forefront of the industry.

The Marketing team is dedicated to supporting our network through four key areas designed to drive growth, strengthen local market presence, and enhance overall brand impact.

Brand Experience ensures that owners, officers, and clients have a positive and consistent interaction with the Signal brand at every touchpoint.

Performance Marketing focuses on digital marketing strategies, campaign development, and data-driven insights to maximize marketing effectiveness.

Content & Creative brings the brand to life through compelling storytelling and visually engaging marketing materials.

Communications keeps franchisees informed and aligned by sharing essential updates and reinforcing Signal’s brand story.

To learn more about how we can support your marketing efforts, email us at marketing@teamsignal.com or click the button below.

2025 Marketing Initiatives

We’re excited to share an overview of the marketing support and initiatives we’ll be providing throughout 2025:

Website Refresh: A new look and improved navigation to enhance user experience.
SOCi Training and Enablement: Comprehensive training and resources to help you effectively manage your online reputation.
Social Media Support: Strategic guidance, content development, and best practices to help you grow your social channels.
Email Marketing Platform: A streamlined solution to optimize your email outreach and customer engagement.
Brandfolder Refresh: Updated sales and marketing materials, ensuring your brand assets stay current and cohesive.
Multi-Channel Marketing Campaign (10-Week Marketing Campaign): A coordinated effort across multiple platforms to boost brand awareness and drive leads.
Vertical-Focused Content & Talking Points / Pitch Deck: Tailored resources to help you confidently navigate sales conversations in specific industries.
Community Engagement Marketing Kit: Tools and guidance to help you connect with local chambers of commerce and other community organizations.
Phase Marketing Kit: Customized marketing materials to support your business as it grows and evolves.

We look forward to partnering with you in the coming year to help you reach your marketing goals and better serve your clients.
Let’s make 2025 our most successful year yet!

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